Our Story

The idea started after we lost our Rottie, Lexi [photo to the left]. She had a downhill health spiral from food brands we thought we could trust. She fought an endless cycle of pancreatitis and finally passed from brain cancer. 

She had an adventurous and very fulfilling life. My only thought was how could I have made it better?

After attending college and taking classes for animal nutrition, I decided to take "you are what you eat" literally. 

Our pets will not be here forever, but that doesn't mean they don't deserve the best until the very end.